“In terms of development time, static map pages are easy to deploy,” adds Ash. “Customers are more likely to explore our website if the landing page loads faster.” “People get frustrated and leave if they encounter a slow site,” says Craig. If they click on the static map, they see a dynamic map with interactive components that gives visitors a better view of how to get to their destination. Visitors see high-level results such as duration and distance. The landing page reflects the branding of the homepage but doesn’t contain all the page elements. “Using Maps Static API, we offer the same context on a lighter solution to improve user experience.”Īpart from optimizing Google Maps to accelerate page load speed, Rome2rio also prioritizes the content on the landing page. “Our web application Rome2rio is a dynamic environment where we can answer queries on how to get anywhere in the world,” says Craig. According to another online retail survey, a one-second delay in mobile load times can impact conversion rates by up to 20%. In a page-speed report by Unbounce, nearly 70% of shoppers revealed that page speed impacts their willingness to buy from an online retailer. That means visitors can see search results quickly once they click on the landing page. The maps are cached in Rome2rio’s server and load in milliseconds. The company develops these lightweight landing pages with Maps Static API to embed a Google Maps image with the search parameters. Save money with our transparent approach to pricingĬreating optimized landing pages to capture customer attentionĪpart from organic traffic, Rome2rio also drives awareness through SEO by creating “travel guide” landing pages for popular destinations, such as the Amsterdam to Paris travel guide. Rapid Assessment & Migration Program (RAMP) Migrate from PaaS: Cloud Foundry, OpenshiftĬOVID-19 Solutions for the Healthcare Industry
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